Shoe Fleur

[Desirée {PL Team}]

Two things women love the most : Shoes and Flowers (and bags). NY based French photographer Michel Tcherevkoff had a revelation when he saw a photograph of a leaf he had shot for a client, turned upside down on his table and thought it looked just like a shoe. He scanned the image, added a heel, and that became the first Shoe Fleur.

It turns out Photoshop is only one of his tools, and there’s a much more intricate approach to his original photographic content than you might think.
“I’ll take a leaf, make it into a sole, bend it to make a heel or a strap, then shoot it.” He works untethered.

After taking the pictures, “I walk over to my computer room and download the flash cards. Now, some art director might say that’s wasted time,” he says, “but for me it’s thinking time. I’m looking one or two steps ahead, getting ideas, making creative decisions.”

After his second book, Shoe Fleur: A Footwear Fantasy published in 2007, Michel won 27 international awards for excellence in 2008.

[Aubrey London {Madam}]

IT'S SOO HARD TO BELIEVE THAT THOSE ARE REALLY FLOWERS. THE PINK BAG IS AMAZING!! THANKS FOR SHARING THIS DES!! - XOXO Aubrey

PI

[Betty Red {PL Team / Madam}]

These are gorgeous! I LOVE the orchid shoe - sooo pretty!

[Miss Nikki Sin{★}]

OMG!!!!!!! awesome!!!!

[Roxy Tart {PL Team / Comm. Mgr}]

I want the Cala Lilly shoe!!!! And the pink bag...lol

[Honey B Hooligan {Madam}]

I would wear/use ALL of those. Seriously.

[Tessa LeTaunt {★}]

Ooh, yes. The pink bag is amazing.

[Angela DeLegge]

Incredible ideas. Absolutely lovely!

[Cherry Cyanide]

How beautiful and amazing!