New concept Coke bottle design

[That Cat in the Hat {★}Manfriend]

(found on FastCompany.com)

What's the Square Root of Sustainability? This Coke Bottle
BY Alissa WalkerTue Mar 30, 2010

It's pretty ballsy to redesign one of the planet's most iconic shapes and completely blow it out of the water. Last we checked, Coke's bottles were some of the most recognizable objects on earth, and so powerful when it came to branding that in 2008, Coke transformed the capsule-like two-liter bottle into the same sexy curves. But dare we say design student Andrew Kim has created a concept that's equally powerful, all in the name of sustainability.

Kim has taken inspiration from companies like Fiji, whose squared-off bottles use shipping space more efficiently, but he also creates the ability for these bottles to be nested, saving space both horizontally and vertically. He also proposes a collapsible, accordion-like action for the bottles after they're used, saving space when being transported to the recycling center. He does have a point: Those curvy bottles don't flatten so well, adding bulk in the blue bin.

Personally I like the idea. What do you guys think?

[Desirée {PL Team}]

EEK! I love those! Squares are sooo much cooler than circles anyway.

[Riannon Rodriguez {★}]

those are cool looking, i want one now

[Plum Pea Dahl {★}]

They're very futuristic-looking and I like it! And anything that's "green", I'm all about it!

[Ellie Monster{★}]

I love the new design! Pretty, Pretty!

[Tabby von Terror {★}]

I like it...but i'm totally biased to the coke bottle shape :(