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I am so cheap- I have pretty good skin already, so all I need is a sheer foundation and then a bit of powder to set it and take away the shine on my T-zone. So I use Covergirl! CG Smoothers liquid foundation, and also their translucent face powder. It's also easier for me than it is for others to shop for foundation, though- I'm blindingly white, so chances are the palest shade is going to be the right one for me no matter what the brand. Except for Almay, which doesn't MAKE a foundation pale enough for me. Oi.
My usual routine- I put on a thin coat of a basic lotion first (and because it's SUPER cheap, not oily, and very effective, I use Equate Daily Moisturizer, which is also SPF 15), and then mix a dab of the lotion with a small amount of liquid foundation and smooth that on. It makes it very easy to get a sheer, even coat of makeup. If I'm having a blotchy day I skip mixing the lotion into the makeup and use a little more foundation- putting on your lotion immediately before you put on foundation still makes it easier to spread and blend the makeup. Then I use a big, soft powder brush and apply a light dusting over my whole face, but especially on my nose, chin, and forehead.
Because I am so pale I usually find that most drugstore foundations are too dark for me. So what I do is but a regular foundation for £2 (natural collection, in their lightest shade) and mix it with a small amount of illamasqua's pink white foundation. The pink white foundation is basically pure white but a little warmer toned.
Illamasqua's foundation costs £21, but i've had it around 6 or 7 months and it's barely touched. Plus it gives the cheap foundation that little extra coverage that I like.
I also use talcum powder as my setting powder. I <3 being this pale. My powder costs £2 for a massive tub, and lasts ages. When I say ages I mean I buy it once a year if that! Soaks up oil and everything, never have to reapply or touch up :)
Usually I only wear powder because my skin is pretty good, but if I'm going out on a night out or having a shoot, I like Maxfactor foundations; at the moment I'm using 'Xperience Foundation' which has a nice pink tone rather than the yellow tint that most have.
UPDATE:
After using TrueMatch for awhile, I decided I didn't like it. It just wasn't as light as I originally thought, and ended up being too much for me after a bit of wearing. Plus, I didn't like the way it just poured out of the bottle. I think I ended up using way more product than was necessary.
I'm currently about to empty my Revlon PhotoReady, and while I like it okay - it does give a similar look to Makeup Forever's HD Foundation - I think it's drying out my skin. I'm pregnant, so that definitely doesn't help but lately I've been thinking more and more that this foundation is a big part of the cause as well.
So now I'm back on the hunt. I'm thinking of finally trying out just a tinted moisturizer - looking for one with decent cover-up ability and one that's (obviously) moisturizing. I figure it can't hurt to have a little extra moisture going on. I've heard good things about Laura Mercier's tinted moisturizer. Anyone here tried it? I just posted about it (that brand specifically) HERE - looking forward to hearing your thoughts.
What I use isn't actually from a drugstore, but it's cheap and I love, love, love it so I thought I'd throw it in here. The Palladio line at Sally Beauty Supply is by far my favorite. I've used expensive foundations and I just can't justify spending the money anymore. I use the Natural Rice Wet/Dry Dual foundation compact and their concealer. My skin shows it's 38 years and I'm a smoker (I know, shame on me) but when I wear this makeup I get lots of compliments on my skin. I like it because it's so natural looking wet or dry. For heavy coverage it looks great over a liquid foundation as a powder. I have a spider vein on my leg that I despise and that's what I use to cover it up during skirt weather.
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