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adidas Originals invites you to join David Beckham, Daft Punk, Snoop Dogg, Franz Beckenbauer, Noel Gallagher, Ian Brown, Ciara, Jay Baruchel, DJ Neil Armstrong and some of your dear, old friends for an intergalactic 2010 FIFA World Cup™ viewing party that you'll never forget.

"The theme of the 2010 Originals campaign is a neighborhood of originality," explained Tom Ramsden, Global Director of Communications, adidas Originals. "It brings together all elements of adidas Originals and the diverse people who wear it -- artists, athletes, musicians, skaters and so on, all in one place, doing what they love to do. So when we thought about how to best present adidas' partnerships with Star Wars and the 2010 FIFA World Cup™, we immediately thought of temporarily turning the Mos Eisley Cantina into a place to watch some football and invite some friends along. The result is a truly unique, original film."

The campaign will launch on TV in UK and the US on June 12th, the full length 2 minute version is available online at StarWars.com and elsewhere.


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thats the best 2 minutes of my day- thanks for that!

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