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Why Our Corset is Cheap ?
When I was in London in 2003-04, I was bit shocked to see price on Steel boned, waist reducing authentic corset. I have always been fascinated by Victorian era clothing and Corset the most. My final collection in College was my kind of Corset and Couture which won Best Innovative Collection for me.
Getting into most of stores in Camden, London would show corset price GBP 100 and Above. This was time when I decided to start corset business.

When I was back to India, could not find Busk, Spiral bones and Steel bones . Fabrics were easy for us as we are based in India and we have world's best fabric manufacturer here. Problem was getting Accessories , I had almost spend 100 days in just getting prototype developed for Busk, Bone and Spring. Got in every details with lab test from best of metal company. Still I was not sure , if my corset would work.

I remember, I sent a sample to a customer based in UK , he approved my sample and was happy to see how corset was made. That was my Vegas Jackpot -:) . Never looked back again , kept developing news fabrics, new ways of making corset and we are proud to be pioneers in Modern Day Corsetry, We are not 100 years old , we are young 5 years young , started with 1 , now strong team of 145 people and growing .

We have generated employment, we have worked for noble cause for our staff, we have come a long way .

Why our Prices are Cheap ?
All our accessories and fabrics are developed in house; all our staff are trained very well, very efficient. Since our production is streamlined and we only manufacture steel boned corset, out overheads and production cost is well controlled. We do not look for high margin, we aim for good product and way for generating employment. If you treat this business as a mission to grown your society, I am sure you would never think of high margins, this is why we are really Cheap as compared to other corset brand in world !!

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Comment by The Trousseau on December 5, 2010 at 12:50pm
Nice. I like to read the back story of a hard-working entreprenuer. You have created jobs and share the incredible fabric that comes out of India in a new form.
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