Darling Day Dresses

[Vivien of Holloway]

We just keep presenting you with ever new items that your sure to love!

Our long-awaited Day Dresses are finally here! We've drawn our inspiration for these fabulous dresses from the mid-century cotton frocks that were so popular back in the 1940s and 1950s, and worn by women of all ages, shapes and sizes. Made from crisp cotton in a variety of authentic floral and novelty prints, each one features a white collar framing a flattering square neck, and two huge patch pockets trimmed with white flaps.

This is an incredibly versatile design – whether you choose to wear it as a practical house dress, something to wear out and about all year round, or as a cool summer staple (for those of you lucky enough to live in the Southern Hemisphere).
They even make perfect dancing dresses, any time of year. This is one frock that will keep you looking vintage fabulous from dawn till dusk, and beyond!

Take a peek at our selection here!
www.vivienofholloway.com/en/category/day-dress/